- Mon Aug 03, 2020 3:51 pm
#3072
For me, the most interesting topic in bikes today is how HD is going to dig itself out of the hole its in. The new, now permanent, CEO seems to have canceled or delayed the streetfighter and is pushing the Adv model. I have a difficult time seeing HD succeed in this segment because while it wasn't looking, the segment matured. There are established players and themes that I can't see HD breaking into.
The other segment, the BEV one, I can see HD winning since it's early to the game so the ball is still very much in play. I don't think the $32k or so LiveWire was the right into. IMO, the big twin boys aren't going to be switching to BEV and those who may be switching have no allegiance to the HD brand.
"We are living in the dystopian future the 1960s feared. Worse, these are the good old days"